Conn's, Inc. and Belk Announce Strategic Partnership to Pilot Store-Within-A-Store Concept
New store format planned for 10 to 20 Belk locations and online at Belk.com later this year
Partnership will provide Belk customers with access to Conn’s name brand assortment of home products, as well as its best-in-class white-glove, next-day delivery
The store-within-a-store concept will be piloted in 10 to 20 Belk locations in Conn’s existing markets and through an e-Commerce experience on Belk.com beginning in the coming months. The stores will feature a name brand assortment of all major Conn’s product categories including furniture, home electronics and appliances, and will also include Conn’s white-glove, next-day delivery and in-house repair service capabilities. Each store-within-a-store location will range from 10,000-25,000 square feet, depending on the Belk location.
“Our partnership with Belk is an exciting opportunity to reach new customers with key differentiators including our high-quality product assortment, next-day delivery and in-house repair service,” said
Belk is one of the largest regional department store chains with nearly 300 locations in 16 Southeastern states and a strong e-Commerce presence through Belk.com. Conn’s HomePlus is a specialty retailer of high-quality home goods with over 160 locations in 15 states and best-in-class distribution, logistics and in-house repair service capabilities. The geographic overlap of the retailers provides an opportunity to maximize Conn’s unique distribution capabilities in existing markets to serve new customers at Belk.
“At Belk, we take pride in providing our customers with a wide range of the best brands and products for their homes,” said
Conn’s HomePlus (NASDAQ: CONN) is a specialty retailer of home goods, including furniture, appliances and consumer electronics, with a mission to elevate home life to home love. With more than 160 stores across 15 states and online at Conns.com, our over 4,000 employees strive to help all customers create a home they love through access to high-quality products, next-day delivery and personalized payment options, including our flexible, in-house credit program. Additional information can be found by visiting our investor relations website at https://ir.conns.com and social channels (@connshomeplus on Twitter, Instagram, Facebook and LinkedIn).
Vice President of Communications, Conn’s HomePlus
Senior Manager of Public Relations, Belk
Source: Conn's, Inc.