UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                             ----------------------

                                    FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

    For the quarterly period ended               Commission File Number
            July 31, 2004                              000-50421

                                  CONN'S, INC.
             (Exact name of registrant as specified in its charter)

     A Delaware Corporation                           06-1672840
 (State or other jurisdiction of                   (I.R.S. Employer
  incorporation or organization)                 Identification Number)

                               3295 College Street
                              Beaumont, Texas 77701
                                 (409) 832-1696
                   (Address, including zip code, and telephone
                  number, including area code, of registrant's
                          principal executive offices)

                                      NONE
                     (Former name, former address and former
                   fiscal year, if changed since last report)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                              YES  __X__     NO  _____


Indicate by check mark whether the registrant is an accelerated filer (as
defined in Rule 12b-2 of the Exchange Act).

                              YES  _____     NO  __X__


Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of August 30, 2004:



                 Class                                        Outstanding
- ----------------------------------------               -------------------------
 Common stock, $.01 par value per share                        23,204,488




TABLE OF CONTENTS ----------------- PART I. FINANCIAL INFORMATION Page No. --------------------- -------- Item 1. Financial Statements..............................................1 - ------- Consolidated Balance Sheets as of January 31, 2004 and July 31, 2004....................................................1 Consolidated Statements of Operations for the three and six months ended July 31, 2003 and 2004..........................2 Consolidated Statements of Stockholders' Equity for the six months ended July 31, 2004...................................3 Consolidated Statements of Cash Flows for the six months ended July 31, 2003 and 2004.....................................4 Notes to Consolidated Financial Statements........................5 Item 2. Management's Discussion and Analysis of Financial Condition - ------- and Results of Operations.......................................10 Item 3. Quantitative and Qualitative Disclosures About Market Risk.......23 - ------- Item 4. Controls and Procedures..........................................23 - ------- PART II. OTHER INFORMATION ----------------- Item 1. Legal Proceedings................................................24 - ------- Item 4. Submission of Matters to a Vote of Security Holders..............24 - ------- Item 5. Other Information................................................25 - ------- Item 6. Exhibits.........................................................25 - ------- SIGNATURE ................................................................ 26 i

Part I. FINANCIAL INFORMATION Item 1. Financial Statements Conn's, Inc. CONSOLIDATED BALANCE SHEETS (in thousands, except share data) January 31, July 31, 2004 2004 ------------- ------------- Assets (unaudited) Current assets Cash and cash equivalents $ 12,942 $ 6,328 Accounts receivable, net 16,802 28,715 Interest in securitized asset 77,138 84,312 Inventories 53,742 57,827 Deferred income taxes 4,148 4,526 Prepaid expenses and other assets 3,031 2,125 ------------- ------------- Total current assets 167,803 183,833 Debt issuance and other costs 250 281 Non-current deferred tax asset 3,945 4,329 Property and equipment Land 10,708 11,583 Buildings 13,108 14,685 Equipment And Fixtures 7,574 8,398 Transportation Equipment 2,845 3,200 Leasehold Improvements 48,504 52,973 ------------- ------------- Subtotal 82,739 90,839 Less accumulated depreciation (27,914) (30,940) ------------- ------------- Total property and equipment, net 54,825 59,899 Goodwill, net 7,917 7,917 Other assets, net 20 84 ------------- ------------- Total assets $ 234,760 $ 256,343 ============= ============= Liabilities and Stockholders' Equity Current Liabilities Notes payable $ - $ 1,205 Current portion of long-term debt 338 318 Accounts payable 26,412 32,819 Accrued expenses 12,800 12,412 Income taxes payable 3,528 1,722 Deferred income taxes 313 399 Deferred revenue 6,225 6,425 Fair value of derivatives 1,121 702 ------------- ------------- Total current liabilities 50,737 56,002 Long-term debt 14,174 14,005 Non-current deferred tax liability 477 593 Deferred gain on sale of property 811 727 Fair value of derivatives 202 - Minority interest 1,769 1,960 Stockholders' equity Common stock ($0.01 par value, 40,000,000 shares authorized; 23,101,772 and 23,187,688 shares issued and outstanding at January 31, 2004 and July 31, 2004, respectively) 231 232 Additional paid-in capital 82,656 83,342 Accumulated other comprehensive income 5,032 6,248 Retained earnings 78,671 93,234 ------------- ------------- Total stockholders' equity 166,590 183,056 ------------- ------------- Total liabilities and stockholders' equity $ 234,760 $ 256,343 ============= ============= See notes to consolidated financial statements. 1

Conn's, Inc. CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited) (in thousands, except earnings per share) Three Months Ended Six Months Ended July 31, July 31, ---------------------- ---------------------- 2003 2004 2003 2004 ---------- ---------- ---------- ---------- Revenues Product sales $ 93,185 $ 108,305 $ 190,395 $ 216,808 Service maintenance agreement commissions (net) 4,669 5,776 9,670 11,436 Service revenues 4,900 4,770 9,376 9,149 ---------- ---------- ---------- ---------- Total net sales 102,754 118,851 209,441 237,393 Finance charges and other 14,372 17,750 28,476 34,085 ---------- ---------- ---------- ---------- Total revenues 117,126 136,601 237,917 271,478 Cost and Expenses Cost of goods sold, including warehousing and occupancy costs 72,682 85,704 149,674 170,479 Cost of parts sold, including warehousing and occupancy costs 1,007 1,092 2,250 2,195 Selling, general and administrative expense 32,399 37,521 64,154 72,383 Provision for bad debts 820 1,227 2,189 2,649 ---------- ---------- ---------- ---------- Total cost and expenses 106,908 125,544 218,267 247,706 ---------- ---------- ---------- ---------- Operating income 10,218 11,057 19,650 23,772 Interest expense 1,670 567 3,215 1,149 ---------- ---------- ---------- ---------- Income before minority interest and income taxes 8,548 10,490 16,435 22,623 Minority interest in limited partnership - 131 - 246 ---------- ---------- ---------- ---------- Income before income taxes 8,548 10,359 16,435 22,377 Provision for income taxes Current 2,737 4,352 5,621 9,035 Deferred 288 (783) 206 (1,221) ---------- ---------- ---------- ---------- Total provision for income taxes 3,025 3,569 5,827 7,814 ---------- ---------- ---------- ---------- Net income 5,523 6,790 10,608 14,563 Less preferred dividends 586 - 1,173 - ---------- ---------- ---------- ---------- Net income available for common shareholders $ 4,937 $ 6,790 $ 9,435 $ 14,563 ========== ========== ========== ========== Earnings per share Basic $ 0.30 $ 0.29 $ 0.56 $ 0.63 Diluted $ 0.30 $ 0.29 $ 0.56 $ 0.61 Average common shares outstanding Basic 16,720 23,179 16,720 23,163 Diluted 16,720 23,801 16,720 23,769 See notes to consolidated financial statements. 2

Conn's, Inc. CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (unaudited) (in thousands except descriptive shares) Accum. Other Common Stock Compre- ------------------ hensive Paid-in Retained Shares Amount Income Capital Earnings Total -------- -------- ---------- ---------- ---------- ---------- Balance January 31, 2004 23,102 $ 231 $ 5,032 $ 82,656 $ 78,671 $ 166,590 Exercise of options to acquire 83,652 shares of common stock 84 1 - 653 - 654 Issuance of 2,264 shares of common stock under Employee Stock Purchase Plan 2 - - 33 - 33 Net income - - - - 14,563 14,563 Reclassification adjustments on derivative instruments (net of tax of $196) - - 360 - - 360 Adjustment of fair value of securitized assets (net of tax of $467), net of reclass- ification adjustments of $4,940 (net of tax of $2,696) - - 856 - - 856 ---------- Total comprehensive income - - - - - 15,779 -------- -------- ---------- ---------- ---------- ---------- Balance July 31, 2004 23,188 $ 232 $ 6,248 $ 83,342 $ 93,234 $ 183,056 ======== ======== ========== ========== ========== ========== See notes to consolidated financial statements. 3

Conn's, Inc. CONSOLIDATED STATEMENTS OF CASH FLOWS (unaudited) (in thousands) Six Months Ended July 31, ----------------------------- 2003 2004 ------------- ------------- Cash flows from operating activities Net income $ 10,607 $ 14,563 Adjustments to reconcile net income to net cash provided by operating activities: Depreciation 3,514 3,972 Amortization 123 15 Provision for bad debts 2,188 2,649 Promotional credit discounts (net) 757 Accretion from interests in securitized assets (6,040) (7,636) Provision for deferred income taxes 527 (1,221) Gain from sale of property and equipment (16) (14) Gains from derivatives (net) (98) (36) Minority interest in SRDS 190 Change in operating assets and liabilities: Accounts receivable (3,793) (13,687) Inventory (4,315) (4,085) Prepaid expenses and other assets 1,175 905 Accounts payable 7,442 6,409 Accrued expenses (255) (389) Income taxes payable 657 (1,807) Deferred revenue (758) 201 Other current liabilities 45 - ------------- ------------- Net cash provided by operating activities 11,003 786 ------------- ------------- Cash flows from investing activities Purchase of property and equipment (2,364) (9,047) Proceeds from sale of property 189 15 ------------- ------------- Net cash used in investing activities (2,175) (9,032) ------------- ------------- Cash flows from financing activities Net proceeds from exercise of stock options - 687 Net borrowing (payments) under line of credit (7,637) 1,049 Increase in debt issuance costs (429) (70) Payment of promissory notes (976) (34) ------------- ------------- Net cash provided by (used in) financing activities (9,042) 1,632 ------------- ------------- Net change in cash (214) (6,614) Cash and cash equivalents Beginning of the year 2,448 12,942 ------------- ------------- End of period $ 2,234 $ 6,328 ============= ============= See notes to consolidated financial statements. 4

CONN'S, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (unaudited) July 31, 2004 1. Significant Accounting Policies Basis of Presentation. The accompanying unaudited, condensed, consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States for complete financial statements. The accompanying financial statements reflect all adjustments that are, in the opinion of management, necessary for a fair statement of the results for the interim periods presented. All such adjustments are of a normal recurring nature. Operating results for the three and six months ended July 31, 2004 are not necessarily indicative of the results that may be expected for the year ending January 31, 2005. The financial statements should be read in conjunction with the Company's (as defined below) audited consolidated financial statements and the notes thereto included in the Company's Annual Report on Form 10-K filed on April 16, 2004. The Company's balance sheet at January 31, 2004 has been derived from the audited financial statements at that date but does not include all of the information and footnotes required by accounting principles generally accepted in the United States for complete financial presentation. Please see the Company's Form 10-K for the fiscal year ended January 31, 2004 for a complete presentation of the audited financial statements at that date, together with all required footnotes, and for a complete presentation and explanation of the components and presentations of the financial statements. Principles of Consolidation. The consolidated financial statements include the accounts of Conn's, Inc. and its subsidiaries, limited liability companies and limited partnerships, all of which are wholly-owned (the "Company"). All material intercompany transactions and balances have been eliminated in consolidation. The consolidated financial statements additionally include the financial statements of a single purpose entity meeting one or more of the standards of Financial Accounting Standards Board ("FASB") Interpretation No. 46, Consolidation of Variable Interest Entities, an interpretation of Accounting Research Bulletin No. 51 ("FIN 46"), as described below. The Company enters into securitization transactions to sell its retail installment and revolving customer receivables. These securitization transactions are accounted for as sales in accordance with Statement of Financial Accounting Standards ("SFAS") No. 140, Accounting for Transfers and Servicing of Financial Assets and Extinguishment of Liabilities, because the Company has relinquished control of the receivables. Additionally, the Company has transferred such receivables to a qualifying special purpose entity ("QSPE"). Accordingly, neither the transferred receivables nor the QSPE are included in the consolidated financial statements of the Company. Implementation of FIN 46. In January 2003, the FASB issued FIN 46 that requires the consolidation of entities in which a company absorbs a majority of the entity's expected losses, receives a majority of the entity's expected residual returns, or both, as a result of ownership, contractual or other financial interests in the entity. Currently, a company generally consolidates entities when it has a controlling financial interest through ownership of a majority voting interest in the entity. Although the Company itself does not have a controlling financial interest in Specialized Realty Development Services, LP ("SRDS"), SRDS is owned by various members of management and individual investors of the Stephens Group, Inc. SRDS owns five retail stores that it leases to the Company at July 31, 2004. The Company evaluated the effects of the issuance of FIN 46 on the accounting for its leases with SRDS and, as a result, determined that it is appropriate to consolidate the balance sheets of SRDS with the balance sheets of the Company as of January 31, 2004 and July 31, 2004. Additionally, commencing February 1, 2004 (the beginning of the Company's 2005 fiscal year), the Company has determined that it is appropriate to consolidate the operations of SRDS with those of the Company. The primary effect of the consolidation on the Company's balance sheet at January 31, 2004 and July 31, 2004 was to increase cash, net property, debt and minority interests by the amounts listed in the following table (dollars in thousands): 5

January 31, July 31, 2004 2004 ----------- ----------- Increase in cash $ 1,024 $ 939 Increase in property and equipment, net 15,166 15,993 Increase in debt 14,421 14,972 Increase in minority interests 1,769 1,960 The Company has no financial obligation to the lenders for the outstanding debt of SRDS. Use of Estimates. The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates. Earnings Per Share. In accordance with SFAS No. 128, Earnings per Share, the Company calculates basic earnings per share by dividing net income by the weighted average number of common shares outstanding. Diluted earnings per share include the dilutive effects of any stock options granted calculated under the treasury method. Because there were no options outstanding in the prior year interim periods that were valued in excess of the grant price, there were no such shares included in the diluted outstanding share total. Goodwill. Goodwill represents primarily the excess of purchase price over the fair market value of net assets acquired. Effective February 1, 2002, the Company adopted the provisions of SFAS No. 142, Goodwill and Other Intangible Assets, whereby goodwill is no longer amortized, but rather the Company assesses the potential future impairment of goodwill on an annual basis, or at any other time when impairment indicators exist. The Company concluded that at January 31, 2004 and July 31, 2004 no impairment of goodwill existed. Stock-Based Compensation. As permitted by SFAS No. 123, Accounting for Stock-Based Compensation, the Company follows the intrinsic value method of accounting for stock-based compensation issued to employees, as prescribed by Accounting Principles Board ("APB") Opinion No. 25, Accounting for Stock Issued to Employees, and related interpretations. Since all options outstanding at July 31, 2004 were granted at or above fair value at the date of grant, no compensation expense has been recognized under the Company's stock option plan for any of the financial statements presented. If compensation expense for the Company's stock option plan had been recognized using the fair value method of accounting under SFAS No. 123, net income available for common stockholders for the three months ended July 31, 2003 and 2004 would have decreased by 2.2% and 3.3%, respectively, and diluted earnings per share would have decreased by 3.3% and 3.4%, respectively. Net income available for common stockholders for the six months ended July 31, 2003 and 2004 would have decreased by 2.3% and 3.1%, respectively, and diluted earnings per share would have decreased by 1.8% and 3.3%, respectively. For post-IPO grants, the Company has used the Black-Scholes model to determine fair value. Prior to the IPO, the fair value of the options issued was estimated using the minimum valuation option-pricing model. The following table presents the impact to earnings per share if the Company had adopted the fair value recognition provisions of SFAS No. 123 (dollars in thousands except per share data): 6

Three Months Ended Six Months Ended July 31, July 31, ---------------------------------------------- 2003 2004 2003 2004 ---------- ---------- ---------- ---------- Net income available for common stockholders as reported $ 4,937 $ 6,790 $ 9,435 $ 14,563 Stock-based compensation, net of tax, that would have been reported under SFAS 123 (110) (225) (220) (450) ---------- ---------- ---------- ---------- Pro forma net income $ 4,827 $ 6,565 $ 9,215 $ 14,113 ========== ========== ========== ========== Earnings per share-as reported: Basic $ 0.30 $ 0.29 $ 0.56 $ 0.63 Diluted $ 0.30 $ 0.29 $ 0.56 $ 0.61 Pro forma earnings per share: Basic $ 0.29 $ 0.28 $ 0.55 $ 0.61 Diluted $ 0.29 $ 0.28 $ 0.55 $ 0.59 Application of APB 21 to Cash Option Programs that Exceed One Year in Duration: In February 2004, the Company began offering deferred interest payment plans on certain products that extend beyond one year. In accordance with APB 21, Interest on Receivables and Payables, such sales are discounted to their fair value resulting in a reduction in sales and receivables and the amortization of the discount amount over the term of the deferred interest payment plan. The difference between the gross sale and the discounted amount is reflected as a deduction of "Product sales" in the consolidated statements of operations and the amount of the discount being amortized in the current period is recorded in "Finance charges and other". For the three and six months ended July 31, 2004, "Product sales" were reduced by $716,000 and $929,000, respectively, and "Finance charges and other" was increased by $143,000 and $172,000, respectively, to effect the adjustment to fair value and to reflect the appropriate amortization of the discount. Reclassifications. Certain reclassifications have been made in the prior year's financial statements to conform to current year's presentation. 2. Supplemental Disclosure of Revenue and Comprehensive Income A summary of the classification of the amounts included as "Finance charges and other" is as follows (in thousands): Three Months Ended Six Months Ended July 31, July 31, ---------------------------------------------- 2003 2004 2003 2004 ---------- ---------- ---------- ---------- Securitization income $ 9,522 $ 12,297 $ 19,953 $ 23,625 Income from receivables not sold 178 472 409 767 Insurance commissions 3,571 3,932 6,612 7,708 Other 1,101 1,049 1,502 1,985 ---------- ---------- ---------- ---------- Finance charges and other $ 14,372 $ 17,750 $ 28,476 $ 34,085 ========== ========== ========== ========== The components of total comprehensive income for the three and six months ended July 31, 2003 and 2004 are presented in the table below: Three Months Ended Six Months Ended July 31, July 31, ---------------------------------------------- 2003 2004 2003 2004 ---------- ---------- ---------- ---------- Net income $ 5,523 $ 6,790 $ 10,608 $ 14,563 Unrealized gain on derivative instruments, net 649 278 1,393 556 Taxes on unrealized gain on derivatives 22 (98) (242) (196) Adjustment of fair value of securitized assets 184 521 370 1,323 Taxes on adjustment of fair value (65) (184) (131) (467) ---------- ---------- ---------- ---------- Total comprehensive income $ 6,313 $ 7,307 $ 11,998 $ 15,779 ========== ========== ========== ========== 7

3. Fair Value of Derivatives The Company held interest rate swaps and collars with notional amounts totaling $70.0 million and $20.0 million as of July 31, 2003 and 2004, respectively, with terms extending to April, 2005, and were held for the purpose of hedging against variable interest rate risk, primarily related to cash flows from the Company's interest-only strip as well as variable rate debt. In fiscal 2003, hedge accounting was discontinued for $50.0 million of swaps previously designated as hedges and in fiscal 2004, hedge accounting was discontinued for the remaining $20.0 million of swaps. In accordance with SFAS No. 133, Accounting for Derivative Instruments and Hedging Activities, at the time hedge accounting was discontinued, the Company began to recognize changes in fair value of the swaps as interest expense and to amortize the amount of accumulated other comprehensive loss related to those derivatives as interest expense over the period that the forecasted transactions affected the consolidated statements of operations. During the three and six months ended July 31, 2004, the Company reclassified $278,000 and $556,000, respectively, of losses previously recorded in accumulated other comprehensive income into the consolidated statements of operations and recorded $(316,000) and $(621,000), respectively, of interest reductions in the consolidated statement of operations because of the change in fair value of the swaps. Prior to discontinuing hedge accounting, the Company recorded hedge ineffectiveness in each period, which arose from differences between the interest rate stated in the derivative instrument and the interest rate upon which the underlying hedged transaction was based. Ineffectiveness totaled $111,000 and $(98,000), respectively, for the three and six months ended July 31, 2003 and is reflected in "Interest expense" in the consolidated statements of operations. 4. Amendment to Bank Credit Facility During the current fiscal year, the Company reduced its revolving line of credit from $40.0 million to $30.0 million through an amendment executed April 21, 2004. The amendment also relaxed certain financial covenants and reduced the pricing options for both the stand-by fee and the interest rate on outstanding balances. 5. Letters of Credit The Company had outstanding unsecured letters of credit aggregating $11.8 million and $12.7 million at January 31, 2004 and July 31, 2004, respectively, which secure a portion of the QSPE's asset-backed securitization program and the deductible under the Company's insurance program and to secure international product purchases. The maximum potential amount of future payments under these letters of credit is considered to be the aggregate face amount of each letter of credit. As part of the asset-backed securitization program, the Company arranged for the issuance of a stand-by letter of credit in the amount of $10.0 million to provide assurance to the trustee of the asset-backed securitization program that monthly funds collected by the Company would be remitted as required under the base indenture and other related documents. The letter of credit has a term of one year and expires in August 2005, at which time the Company expects to renew such obligation. The letter of credit is callable, at the option of the trustee, if the Company does not honor its obligation to remit funds under the basic indenture and other related documents. The Company also has an obligation to maintain the current letters of credit and to provide additional letters of credit under its insurance program in amounts considered sufficient by the carrier to cover expected losses of claims that remain open after the expiration of the initial policy coverage period. The letter of credit in the amount of $1.6 million at July 31, 2004 is callable, at the option of the insurance company, if the Company does not honor its requirement to fund deductible amounts as billed. In addition to the above, the Company obtained a commitment in June 2004 for $1.5 million in trade letters of credit to secure product purchases under an international arrangement. At July 31, 2004, there was $1.1 million drawn under this commitment. 8

6. Contingencies In December 2002, Martin E. Smith, as named plaintiff, filed a lawsuit against the Company in the state district court in Jefferson County, Texas, that attempts to create a class action for breach of contract and violations of state and federal consumer protection laws arising from the terms of the Company's service maintenance agreements. The lawsuit alleges an inappropriate overlap in the product warranty periods provided by the manufacturer and the periods covered by the service maintenance agreements that the Company sells. The lawsuit seeks unspecified actual damages as well as an injunction against the Company's current practices and extension of affected service contracts. The Company believes that the warranty periods covered in its service maintenance agreements are consistent with industry practice. The Company also believes that it is premature to predict whether class action status will be granted or, if granted, the outcome of this litigation. There is not currently a basis on which to estimate a range of potential loss in this matter. 9

Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations Forward-Looking Statements This report contains forward-looking statements. We sometimes use words such as "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," "project" and similar expressions, as they relate to us, our management and our industry, to identify forward-looking statements. Forward-looking statements relate to our expectations, beliefs, plans, strategies, prospects, future performance, anticipated trends and other future events. We have based our forward-looking statements largely on our current expectations and projections about future events and financial trends affecting our business. Actual results may differ materially. Some of the risks, uncertainties and assumptions about us that may cause actual results to differ from these forward-looking statements include, but are not limited to: o the success of our growth strategy and plans regarding opening new stores and entering adjacent and new markets, including our plans to continue expanding into the Dallas/Fort Worth metroplex; o our ability to update or expand existing stores; o our ability to estimate required capital expenditures and costs related to the opening of new stores or to update or expand existing stores; o our cash flows from operations, borrowings from our revolving line of credit and proceeds from securitizations to fund our operations, debt repayment and expansion; o technological and market developments, growth trends and projected sales in the home appliance and consumer electronics industry, including digital products like DVD players, HDTV, digital radio, home networking devices and other new products, and our ability to capitalize on such growth; o changes in laws and regulations and/or interest, premium and commission rates allowed by regulators on our credit, credit insurance and service maintenance agreements as allowed by those laws and regulations; o our relationships with key suppliers; o the adequacy of our distribution and information systems and management experience to support our expansion plans; o the accuracy of our expectations regarding competition and our competitive advantages; o the accuracy of our expectations regarding the similarity or dissimilarity of our existing markets as compared to new markets we enter; o the outcome of litigation affecting our business; and o non-payment of dividends. Additional important factors that could cause our actual results to differ materially from our expectations are discussed under "Risk Factors" in our Form 10-K filed with the Securities Exchange Commission on April 16, 2004. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this report might not happen. The forward-looking statements in this report reflect our views and assumptions only as of the date of this report. We undertake no obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. 10

All forward-looking statements attributable to us, or to persons acting on our behalf, are expressly qualified in their entirety by these cautionary statements. General The following discussion and analysis is intended to provide you with a more meaningful understanding of our financial condition and performance in the indicated periods, including an analysis of those key factors that contributed to our financial condition and performance and that are, or are expected to be, the key "drivers" of our business. We are a specialty retailer that sells major home appliances, including refrigerators, freezers, washers, dryers and ranges, and a variety of consumer electronics, including projection, plasma and LCD televisions, camcorders, VCRs, DVD players and home theater products. We also sell home office equipment, lawn and garden products and bedding, and we continue to introduce additional product categories for the home to help increase same store sales and to respond to our customers' product needs. We require all sales personnel to specialize in home appliances, consumer electronics, or "track" products which include small appliances, computers, camcorders, DVD players, cameras and telephones that are sold within the interior of a large, colorful track that circles the interior floor of our stores. We currently operate 47 retail locations in Texas and Louisiana. Unlike many of our competitors, we provide in-house credit options for our customers. Historically, we have financed over 56% of our retail sales. We finance a large portion of all of our customer receivables through an asset-backed securitization facility, and we derive servicing fee income and interest income from these assets. As part of our asset-backed securitization facility, we have created a qualifying special purpose entity, which we refer to as the QSPE or the issuer, to purchase customer receivables from us and to issue asset-backed and variable funding notes to third parties. We transfer receivables, consisting of retail installment contracts and revolving accounts extended to our customers, to the issuer in exchange for cash and subordinated securities. To finance its acquisition of these receivables, the issuer has issued notes to third parties. We also derive revenues from repair services on the products we sell and from product delivery and installation services we provide to our customers. Additionally, acting as an agent for unaffiliated companies, we sell credit insurance and service maintenance agreements to protect our customers from credit losses due to death, disability, involuntary unemployment and property damage and product failure. We also derive revenues from the sale of extended service maintenance agreements to protect the customers after the original manufacturer's warranty or service maintenance agreement has expired. Executive Overview This narrative is intended to provide an executive level overview of our operations for the three and six months ended July 31, 2004. A detailed explanation of the changes in our operations for the three and six months ended July 31, 2004 as compared to the prior year is included beginning on page 15. As explained in that section, our pretax income for the quarter ended July 31, 2004 increased approximately 21.2%, as a result of higher revenues, lower selling, general and administrative expenses and lower interest expense as a percentage of revenues. Pretax income for the six months ended July 31, 2004 increased 36.2% due to higher revenues, higher gross margin percentage, lower selling, general and administrative expenses and lower interest expense as a percentage of revenues. Some of the more specific issues that impacted our operations are presented as follows: o Same store sales for the quarter and year-to-date grew 7.2% and 5.3%, respectively, over the same periods for the prior year. We believe that we were able to achieve this favorable increase by continuing the emphasis of sales of our primary product categories, by focusing specifically on our track sales, and by taking the opportunity to promote bedding and lawn and garden products. It is our strategy to continue this combination of emphasizing our primary product categories and focusing on specialty product categories throughout the balance of fiscal 2005. o Our entry into the Dallas/Fort Worth market provided both a positive and negative impact on our operations. Approximately, $9.5 million and $17.7 million, respectively, of our product sales increase for the quarter and year-to-date resulted from the opening of five new stores in this market. However, our operating margins were negatively impacted as we initially incurred substantial startup costs in personnel and advertising to insure that our initial entry into the market was well received. Our plans provide for the opening of three additional stores in this market during the balance of fiscal 2005. 11

o Part of our increase in same store sales during the quarter and year-to-date resulted from the continuation of deferred interest payment plans and the introduction of "no interest" plans on certain products that extend beyond one year. In accordance with APB No. 21, such sales have been discounted to their fair value, resulting in a reduction in both sales and receivables, and the discount amount is being amortized over the applicable term of the deferred payment plan. For the three and six months ended July 31, 2004, such extended deferred interest payment and "no interest" plans generated $9.3 million and $11.7 million, respectively, in new financings. We reduced "Product sales" by $716,000 and $929,000, respectively, and increased "Finance charges and other" by $143,000 and $172,000, respectively, to effect the adjustment to fair value and to reflect the appropriate amortization of the discount amount. We expect to continue to offer this type of extended term promotional credit in the future and expect that funding for such programs will be provided out of operating cash flow or through draws against our bank credit facility. o Our gross margin for the quarter decreased from 37.1% to 36.5%, primarily as a result of the use of promotional credit required to increase same store sales. Our gross margin for the six months ended July 31, 2004 increased from 36.1% to 36.4% primarily as a result of our ability to drive same store sales in the quarter ended April 30, 2004 without the need to deeply discount prices as we did in the prior year. o Part of our improvement in operations for the three and six months ended July 31, 2004 resulted from our ability to reduce Selling, general and administrative (SG&A) expenses as a percent of revenues. We decreased SG&A expense from 27.7% to 27.5% for the three months ended July 31, 2004 and we reduced SG&A from 27.0% to 26.7% for the six months ended July 31, 2004 These improvements resulted primarily from decreases in payroll and payroll related expenses. o Our operating margin was also positively impacted in the current quarter and for the six months ended July 31, 2004 by approximately 0.1%, respectively, as a result of the implementation of FASB Interpretation No. 46, Consolidation of Variable Interest Entities, An Interpretation of Accounting Research Bulletin No. 51 ("FIN 46"). FIN 46 had the impact of reclassifying approximately $218,000 and $435,000, respectively, of occupancy expense from SG&A expense to interest expense in the current quarter and six months ended July 31, 2004. o As a result of the completion of our initial public offering, we were able to utilize the net proceeds of the offering to retire all of our balance sheet debt (not including any debt of SRDS, which is reflected in the consolidated financial statements as a result of FIN 46) and thereby substantially reduce our interest expense in the current quarter and the six months ended July 31, 2004. o As a result of FIN 46, beginning February 1, 2004, we now eliminate the pretax operating profit contributed from the consolidation of SRDS through the minority interest line item in our consolidated statement of operations. Operational Changes and Resulting Outlook Our continued growth in the Dallas/Fort Worth metroplex will require us to develop an adequate distribution center for that market. The present cross-dock facility located in that market contains approximately 36,000 square feet and will accommodate a total of ten to twelve stores. We are currently in the planning stages to develop a complete warehouse and distribution center for this market that we expect to contain approximately 100,000 to 150,000 square feet. Additional annual cost to lease and operate such a facility is projected at approximately $1.0 million to $1.5 million. Based on our present growth plans in this market, it is expected that we will need such a distribution center by early fiscal 2006. 12

We expect to open our first store in McAllen, Texas in early September 2004. We believe that this store represents an opportunity to enter a market that is currently substantially underserved. The consumer electronics industry depends on new products to drive same store sales increases. Typically, these new products, such as digital televisions and DVD players, are introduced at relatively high price points that are then gradually reduced as the product becomes more mainstream. To sustain positive same store sales growth, unit sales must increase at a rate greater than the decline in product prices. The affordability of the product helps the unit sales growth. However, as a result of relatively short product life cycles in the consumer electronics industry, which limit the amount of time available for sales volume to increase, combined with rapid price erosion in the industry, retailers are challenged to maintain overall gross margin levels and positive same store sales. This has historically been our experience, although we have experienced positive increases in unit prices in the last three fiscal quarters. Application of Critical Accounting Policies In applying the accounting policies that we use to prepare our consolidated financial statements, we necessarily make accounting estimates that affect our reported amounts of assets, liabilities, revenues and expenses. Some of these accounting estimates require us to make assumptions about matters that are highly uncertain at the time we make the accounting estimates. We base these assumptions and the resulting estimates on authoritative pronouncements, historical information and other factors that we believe to be reasonable under the circumstances, and we evaluate these assumptions and estimates on an ongoing basis. We could reasonably use different accounting estimates, and changes in our accounting estimates could occur from period to period, with the result in each case being a material change in the financial statement presentation of our financial condition or results of operations. We refer to accounting estimates of this type as "critical accounting estimates." We believe that the critical accounting estimates discussed below are among those most important to an understanding of our consolidated financial statements as of July 31, 2004. Transfers of Financial Assets. We transfer customer receivables to the QSPE that issues asset-backed securities to third party lenders using these accounts as collateral, and we continue to service these accounts after the transfer. We recognize the sale of these accounts when we relinquish control of the transferred financial asset in accordance with SFAS No. 140, Accounting for Transfers and Servicing of Financial Assets and Extinguishment of Liabilities. As we transfer the accounts, we record an asset representing the interest only strip which is the difference between the interest earned on customer accounts and the cost associated with financing and servicing the transferred accounts, including a provision for bad debts associated with the transferred accounts discounted to a market rate of interest. The gain or loss recognized on these transactions is based on our best estimates of key assumptions, including forecasted credit losses, payment rates, forward yield curves, costs of servicing the accounts and appropriate discount rates. The use of different estimates or assumptions could produce different financial results. For example, if we had assumed a 10.0% reduction in net interest spread (which might be caused by rising interest rates or reductions in rates charged on the accounts transferred), our interest in securitized assets would have been reduced by $3.8 million as of July 31, 2004, which may have an adverse effect on earnings. We recognize income from our interest in these transferred accounts as gains on the transfer of the asset, interest income and servicing fees This income is recorded as "Finance charges and other" in our consolidated statements of operations. If the assumption used for developing the reserve for doubtful accounts on the books of the QSPE were changed by 0.5% from 3.5% to 4.0%, the impact to recorded "Finance charges and other" would have been a reduction in revenues and pretax income of $1.9 million. Deferred Tax Assets. We have significant net deferred tax assets (approximately $7.9 million as of July 31, 2004), which are subject to periodic recoverability assessments. Realization of our net deferred tax assets may be dependent upon whether we achieve projected future taxable income. Our estimates regarding future profitability may change due to future market conditions, our ability to continue to execute at historical levels and our ability to continue our growth plans. These changes, if any, may require material adjustments to these deferred tax asset balances. For example, if we had assumed that the future tax rate at which these deferred items would reverse was 34.5% rather than 35.3%, we would have reduced the net deferred tax asset account and net income by approximately $181,000. 13

Intangible Assets. We have significant intangible assets related primarily to goodwill and the costs of obtaining various loans and funding sources. The determination of related estimated useful lives and whether or not these assets are impaired involves significant judgments. Effective August 1, 2002, we adopted the provisions of SFAS No. 142, Goodwill and Other Intangible Assets. Prior to adoption of SFAS No. 142, we amortized goodwill over an estimated life of fifteen years on a straight-line basis. Effective with the implementation of SFAS No. 142, we ceased amortizing goodwill and began testing potential impairment of this asset annually based on judgments regarding ongoing profitability and cash flow of the underlying assets. Our testing includes using judgments to estimate the separate operations of our insurance agency and secondary credit portfolio, including allocations for interest, overhead and taxes. Once these separate operations have been determined, we apply a multiple of earnings based on existing market conditions and estimated operating cash flow and compare the resulting estimated entity values to the recorded goodwill. Changes in strategy or market conditions could significantly impact these judgments and require adjustments to recorded asset balances. For example, if we had reason to believe that our recorded goodwill had become impaired due to decreases in the fair market value of the underlying business, we would have to take a charge to income for that portion of goodwill that we believe is impaired. Our goodwill balance at July 31, 2004 was $7.9 million. Property, Plant and Equipment. Our accounting policies regarding land, buildings, and equipment include judgments regarding the estimated useful lives of such assets, the estimated residual values to which the assets are depreciated, and the determination as to what constitutes increasing the life of existing assets. These judgments and estimates may produce materially different amounts of depreciation and amortization expense that would be reported if different assumptions were used. These judgments may also impact the need to recognize an impairment charge on the carrying amount of these assets as the cash flows associated with the assets are realized. In addition, the actual life of the asset and residual value may be different from the estimates used to prepare financial statements in prior periods. Revenue Recognition. Revenues from the sale of retail products are recognized at the time the product is delivered to the customer. Such revenues are recognized net of any adjustments for sales incentive offers such as discounts, coupons, rebates, or other free products or services. We sell service maintenance agreements and credit insurance contracts on behalf of unrelated third parties. For contracts where the third parties are the obligors on the contract, commissions are recognized in revenues at the time of sale, and in the case of retrospective commissions, at the time that they are earned. Where we sell service maintenance renewal agreements in which we are deemed to be the obligor on the contract at the time of sale, revenue is recognized ratably, on a straight-line basis, over the term of the service maintenance agreement. These service maintenance agreements are renewal contracts that provide our customers protection against product repair costs arising after the expiration of the manufacturer's warranty and the third party obligor contracts. These agreements typically range from 12 months to 36 months. These agreements are separate units of accounting under Emerging Issues Task Force No. 00-21, Revenue Arrangements with Multiple Deliverables. The amount of service maintenance agreement revenue deferred at July 31, 2004 and January 31, 2004 was $3.1 million, respectively, and is included in "Deferred revenue" in the accompanying balance sheets. Vendor Allowances. We receive funds from vendors for price protection, product rebates, marketing and training and promotion programs which are recorded on the accrual basis as a reduction to the related product cost or advertising expense according to the nature of the program. We accrue rebates based on the satisfaction of terms of the program and sales of qualifying products even though funds may not be received until the end of a quarter or year. If the programs are related to product purchases, the allowances, credits or payments are recorded as a reduction of product cost; if the programs are related to promotion or marketing of the product, the allowances, credits, or payments are recorded as a reduction of advertising expense in the period in which the expense is incurred. 14

Results of Operations The following table sets forth certain statement of operations information as a percentage of total revenues for the periods indicated: Three Months Ended Six Months Ended July 31, July 31, ------------------ ------------------ 2003 2004 2003 2004 -------- -------- -------- -------- Revenues: Product sales 79.5 % 79.3 % 80.0 % 79.9 % Service maintenance agreement commissions (net) 4.0 4.2 4.1 4.2 Service revenues 4.2 3.5 3.9 3.3 -------- -------- -------- -------- Total net sales 87.7 87.0 88.0 87.4 Finance charges and other 12.3 13.0 12.0 12.6 -------- -------- -------- -------- Total revenues 100.0 100.0 100.0 100.0 Costs and expenses: Cost of goods sold, including warehousing and occupancy cost 62.1 62.7 63.0 62.8 Cost of parts sold, including warehousing and occupancy cost 0.9 0.8 0.9 0.8 Selling, general and administrative expense 27.7 27.5 27.0 26.7 Provision for bad debts 0.6 0.9 0.8 1.0 -------- -------- -------- -------- Total costs and expenses 91.3 91.9 91.7 91.3 -------- -------- -------- -------- Operating income 8.7 8.1 8.3 8.7 Interest expense 1.4 0.4 1.4 0.4 -------- -------- -------- -------- Earnings before income taxes and minority interest 7.5 7.7 6.9 8.3 Minority interest 0.0 0.1 0.0 0.1 -------- -------- -------- -------- Earnings before income taxes 7.3 7.6 6.9 8.2 Provision for income taxes 2.6 2.6 2.4 2.9 -------- -------- -------- -------- Net income 4.7 % 5.0 % 4.5 % 5.3 % ======== ======== ======== ======== The table above identifies several changes in our operations for the current quarter and six months ended, including changes in revenue and expense categories expressed as a percentage of revenues for "Service revenues," "Cost of goods and parts sold," "Selling, general and administrative expense" and "Interest expense." These changes are discussed in the Executive Overview section on page 11 and in more detail in the discussion of operating results beginning in the analysis below. Same store sales growth is calculated by comparing the reported sales by store for all stores that were open throughout a period to reported sales by store for all stores that were open through the prior period. Sales from closed stores have been removed from each period. Sales from relocated stores have been included in each period because each store was relocated within the same general geographic market. Sales from expanded stores have been included in each period. The presentation of gross margins may not be comparable to other retailers since we include the cost of our in-home delivery service as part of selling, general and administrative expense. Similarly, we include the cost of merchandising our products, including amounts related to purchasing the product, in selling, general and administrative expense. It is our understanding that other retailers may include such costs as part of their cost of goods sold. Three Months Ended July 31, 2004 Compared to Three Months Ended July 31, 2003 Revenues. Total revenues increased by $19.5 million, or 16.6%, from $117.1 million for the three months ended July 31, 2003 to $136.6 million for the three months ended July 31, 2004. The increase was attributable to increases in net sales of $16.1 million, or 15.7%, and $3.4 million, or 23.5%, in finance charges and other revenue. Of the $16.1 million increase in net sales, $7.1 million resulted from a same store sales increase of 7.2%, $9.8 million was generated by five retail locations that were not open for three consecutive months in each period, $(716,000) resulted from discounts of promotional credit sales and $(129,000) resulted from a net decrease in service revenues. Of the $16.1 million increase in net sales, $15.1 million was attributable to increases in product sales and $1.0 million was attributable to net changes in service maintenance agreement commissions and service revenues. Of the $15.1 million increase in product sales, approximately $7.6 million was attributable to increases in unit sales and approximately $7.5 million was attributable to increases in unit price points. Increased sales in bedding, lawn and garden, computers and other new product categories included in the track accounted for much of the increase in same store sales. 15

The following table presents the makeup of net sales by product category in each quarter, including service maintenance agreement commissions and service revenues, expressed both in dollar amounts and as a percent of total net sales. Classifications of sales have been adjusted from previous filings to break out the track area as a separate category. Three Months Ended July 31, ---------------------------------------------- 2003 2004 Percent ---------------------- ---------------------- Increase Category Amount Percent Amount Percent (Decrease) ---------- ---------- ---------- ---------- ---------- Major home appliances $ 41,370 40.3 % $ 44,622 37.5 % 7.9 % Consumer electronics 28,299 27.5 32,692 27.5 15.5 Track 14,536 14.1 18,865 15.9 29.8 (1) Delivery/installation 1,701 1.7 1,937 1.6 13.9 (2) Lawn and garden 3,930 3.8 5,501 4.6 40.0 (3) Bedding 1,343 1.3 2,596 2.2 93.3 (3) Other 1,976 1.9 2,092 1.8 5.9 ---------- ---------- ---------- ---------- ---------- Total product sales 93,155 90.6 108,305 91.1 16.3 Service maintenance agreement commissions 4,699 4.6 5,776 4.9 22.9 Service revenues 4,900 4.8 4,770 4.0 (2.7) (4) ---------- ---------- ---------- ---------- ---------- Total net sales $ 102,754 100.0 % $ 118,851 100.0 % 15.7 % ========== ========== ========== ========== ========== ______________________________________ (1) The increases are primarily due to the new emphasis on track sales. (2) The increase is primarily due to a price increase charged to the customer for delivery service. (3) The increase is primarily due to continuing maturity of this new product category and the continued sales emphasis on this product category. (4) The decrease in service revenues is attributable to a more stringent review of the exclusions provided under the service maintenance agreements for covered warranty service. As a result of these billing reviews, service revenues for the three months ended July 31, 2004 were somewhat softened; however, retrospective warranty claim settlements were positively impacted by approximately $677,000 during the same period. Such settlements, which offset the decrease in service revenues are reflected in the line item "Finance charges and other." Revenue from "Finance charges and other" increased by approximately $3.4 million, or 23.5%, from $14.4 million for the three months ended July 31, 2003 to $17.8 million for the three months ended July 31, 2004. This increase in revenue resulted primarily from increases in insurance commissions and other revenues of $603,000 and increases in securitization income of $2.8 million. Both of these increases are attributable to higher product sales and increases in our retained interest in assets transferred to the QSPE. Cost of Goods Sold. Cost of goods sold, including warehousing and occupancy cost, increased by $13.0 million, or 17.9%, from $72.7 million for the three months ended July 31, 2003 to $85.7 million for the three months ended July 31, 2004. This increase was generally consistent with the 16.3% increase in net product sales during the three months ended July 31, 2004, although cost of products sold increased from 78.0% of net product sales in the quarter ended July 31, 2003 to 79.1% for the quarter ended July 31, 2004. We attribute this product gross margin decrease to more aggressive price discounting that was used to drive same store sales. Cost of parts sold, including warehousing and occupancy cost, increased approximately $85,000, or 8.4%, for the three months ended July 31, 2004 as compared to the three months ended July 31, 2003. 16

Selling, General and Administrative Expense. Selling, general and administrative expense increased by $5.1 million, or 15.8%, from $32.4 million for the three months ended July 31, 2003 to $37.5 million for the three months ended July 31, 2004. The decrease in expense as a percentage of total revenues for this category resulted primarily from decreased payroll and payroll related expense that was offset by higher advertising costs associated with our Dallas/Fort Worth operations. Provision for Bad Debts. The provision for bad debts increased by $406,000, or 49.5%, during the three months ended July 31, 2004 as compared to the three months ended July 31, 2003, resulting from higher losses associated with the customer receivables not transferred to the QSPE. This number is higher for the quarter, but in line with past losses as a percentage of revenue on a year-to-date basis. Interest Expense. Interest expense decreased by $1.1 million, or 66%, from $1.7 million for the three months ended July 31, 2003 to $567,000 for the three months ended July 31, 2004. The net decrease in interest expense was attributable to the following factors: o expiration of $50.0 million in our interest rate hedges resulted in a decrease of 68.5%, or $638,000, from the prior period; o discontinuation of hedge accounting for derivatives resulted in a decrease in interest expense of approximately $147,000; and o the decrease in our average outstanding debt from $ 46.9 million to $738,000 (not including the impact of FIN 46 consolidation of $14.6 million, see below) resulted in a decrease in interest expense of approximately $618,000; that were offset by the following increases: o the increase in interest rates and commitment fees of $81,000; and o the implementation of FIN 46 resulted in reclassification of $219,000 in expenses previously reflected as occupancy cost in "Selling, general and administrative expense" to "Interest expense." Minority Interest. As a result of FIN 46, beginning February 1, 2004, we now eliminate the pretax operating profit contributed from the consolidation of SRDS through the minority interest line item in our consolidated statement of operations, which for the three months ended July 31, 2004, was $131,000. Provision for Income Taxes. The provision for income taxes increased by $544,000, or 17.9%, from $3.0 million for the three months ended July 31, 2003 to $3.6 million for the three months ended July 31, 2004. This increase was generally consistent with the increase in pretax income of 21.2% during the three months ended July 31, 2004. Effective tax rates decreased from 35.4% in fiscal 2004 to 34.4% in fiscal 2005 based on our expectation of the tax rate that we will actually pay. Net Income. As a result of the above factors, net income increased $1.3 million, or 23.0%, from $5.5 million for the three months ended July 31, 2003 to $6.8 million for the three months ended July 31, 2004. Income available for the common stockholder increased $1.9 million, or 37.6%, from $4.9 million to $6.8 million, during the three months ended July 31, 2004 as compared to the three months ended July 31, 2003, resulting from improvements in operations and the elimination of preferred stock dividends that were paid in the prior year. The elimination of the preferred dividends in 2004 fiscal year resulted from the impact of the initial public offering when all preferred stock was redeemed for cash or was converted into common shares. 17

Six Months Ended July 31, 2004 Compared to Six Months Ended July 31, 2003 Revenues. Total revenues increased by $33.6 million, or 14.1%, from $237.9 million for the six months ended July 31, 2003 to $271.5 million for the six months ended July 31, 2004. The increase was attributable to increases in net sales of $28.0 million, or 13.4%, and $5.6 million, or 19.7%, in finance charges and other revenue. Of the $28.0 million increase in net sales, $10.8 million resulted from a same store sales increase of 5.3%, $18.3 million was generated by five retail locations that were not open for six consecutive months in each period, $(929,000) resulted from discounts of promotional credit sales and $(227,000) resulted from a net decrease in service revenues. Of the $28.0 million increase in net sales, $26.4 million was attributable to increases in product sales and $1.6 million was attributable to net changes in service maintenance agreement commissions and service revenues. Of the $26.4 million increase in product sales, approximately $12.4 million was attributable to increases in unit sales and approximately $14.0 million was attributable to increases in unit price points. Increased sales in bedding, lawn and garden, computers and other new product categories included in the track accounted for much of the increase in same store sales. The following table presents the makeup of net sales by product category in each period, including service maintenance agreement commissions and service revenues, expressed both in dollar amounts and as a percent of total net sales. Classifications of sales have been adjusted from previous filings to break out the track area as a separate category. Six Months Ended July 31, ---------------------------------------------- 2003 2004 Percent ---------------------- ---------------------- Increase Category Amount Percent Amount Percent (Decrease) ---------- ---------- ---------- ---------- ---------- Major home appliances $ 80,702 38.5 % $ 86,454 36.4 % 7.1 % Consumer electronics 61,914 29.6 70,311 29.6 13.6 Track 30,070 14.4 37,044 15.6 23.2 (1) Delivery/installation 3,151 1.5 3,785 1.6 20.1 (2) Lawn and garden 7,830 3.7 10,054 4.2 28.4 (3) Bedding 2,820 1.3 4,865 2.0 72.5 (3) Other 3,907 1.9 4,295 1.9 9.9 ---------- ---------- ---------- ---------- ---------- Total product sales 190,394 90.9 216,808 91.3 13.9 Service maintenance agreement commissions 9,671 4.6 11,436 4.8 18.3 Service revenues 9,376 4.5 9,149 3.9 (2.4) (4) ---------- ---------- ---------- ---------- ---------- Total net sales $ 209,441 100.0 % $ 237,393 100.0 % 13.3 % ========== ========== ========== ========== ========== ______________________________________ (1) The increases are primarily due to the new emphasis on track sales. (2) The increase is primarily due to a price increase charged to the customer for delivery service. (3) The increase is primarily due to continuing maturity of this new product category and the continued sales emphasis on this product category. (4) The decrease in service revenues is attributable to a more stringent review of the exclusions provided under the service maintenance agreements for covered warranty service. As a result of these billing reviews, service revenues for the three months ended July 31, 2004 were somewhat softened; however, retrospective warranty claim settlements were positively impacted by approximately $826,000 during the same period. Such settlements, which offset the decrease in service revenues are reflected in the line item "Finance charges and other." Revenue from "Finance charges and other" increased by approximately $5.6 million, or 19.7%, from $28.5 million for the six months ended July 31, 2003 to $34.1 million for the six months ended July 31, 2004. This increase in revenue resulted primarily from increases in insurance commissions and other revenues of $1.9 million and increases in securitization income of $3.7 million. Both of these increases are attributable to higher product sales and increases in our retained interest in assets transferred to the QSPE. Cost of Goods Sold. Cost of goods sold, including warehousing and occupancy cost, increased by $20.8 million, or 13.9%, from $149.7 million for the six months ended July 31, 2003 to $170.5 million for the six months ended July 31, 2004. This increase was generally consistent with the 13.9% increase in net product sales during the six months ended July 31, 2004. Cost of products sold decreased from 78.7% of net product sales in the six months ended July 31, 2003 to 78.6% for the six months ended July 31, 2004. Cost of parts sold, including warehousing and occupancy cost, increased approximately $142,000, or 6.9%, for the six months ended July 31, 2004 as compared to the six months ended July 31, 2003. 18

Selling, General and Administrative Expense. Selling, general and administrative expense increased by $8.2 million, or 12.8%, from $64.2 million for the six months ended July 31, 2003 to $72.4 million for the six months ended July 31, 2004. The decrease in expense as a percentage of total revenues for this period results primarily from decreased payroll and payroll related expense. Provision for Bad Debts. The provision for bad debts increased by $461,000, or 21.0%, during the six months ended July 31, 2004 as compared to the six months ended July 31, 2003, resulting from the increase in customer receivables that were not transferred to the QSPE. Bad debt expense as a percentage of revenues increased from 0.9% for the six months ended July 31, 2003 to 1.0% for the six months ended July 31, 2004. Interest Expense. Interest expense decreased by $2.1 million, or 64.3%, from $3.2 million for the six months ended July 31, 2003 to $1.1 million for the six months ended July 31, 2004. The net decrease in interest expense was attributable to the following factors: o expiration of $80.0 million in our interest rate hedges resulted in a decrease of 71.1% or $1.5 million from the prior period; and o the decrease in our average outstanding debt from $ 48.1 million to $204,000 (when ignoring the impact of FIN 46 consolidation of $14.6 million, see below) resulted in a decrease in interest expense of approximately $1.2 million; that were offset by the following increases: o the increase in interest rates and commitment fees of $180,000; o discontinuation of hedge accounting for derivatives resulted in an increase in interest expense of $35,000; and o the implementation of FIN 46 resulted in reclassification of $435,000 in expenses previously reflected as occupancy cost in "Selling, general and administrative expense" to "Interest expense." Minority Interest. As a result of FIN 46, beginning February 1, 2004, we now eliminate the pretax operating profit contributed from the consolidation of SRDS through the minority interest line item in our consolidated statement of operations, which for the six months ended July 31, 2004, was $246,000. Provision for Income Taxes. The provision for income taxes increased by $2.0 million, or 34.1%, from $5.8 million for the six months ended July 31, 2003 to $7.8 million for the six months ended July 31, 2004. This increase was generally consistent with the increase in pretax income of 36.2% during the six months ended July 31, 2004. Effective tax rates decreased from 35.5% in fiscal 2004 to 34.9% in fiscal 2005 based on our expectation of the tax rate that we will actually pay. Net Income. As a result of the above factors, net income increased $4.0 million, or 37.3%, from $10.6 million for the six months ended July 31, 2003 to $14.6 million for the six months ended July 31, 2004. Income available for the common stockholder increased $5.2 million, or 54.4%, from $9.4 million to $14.6 million, during the six months ended July 31, 2004 as compared to the six months ended July 31, 2003, resulting from improvements in operations and the elimination of preferred stock dividends that were paid in the prior year. The elimination of the preferred dividends in 2004 fiscal year resulted from the impact of the initial public offering when all preferred stock was redeemed for cash or was converted into common shares. 19

Liquidity and Capital Resources Current Activities Historically we have financed our operations through a combination of cash flow generated from operations, external borrowings, including primarily bank debt and asset-backed securitization facilities, and, most recently, our initial public offering. As of January 31, 2004, we had $40.0 million under the revolving line of credit (based on qualifying assets) and $8.0 million under our unsecured bank line of credit available to us for general corporate purposes. As of July 31, 2004, we had successfully reduced the revolving line of credit to $30.0 million in exchange for an amendment to our bank credit facility that reduces interest rates, standby rates and commitment fees among other concessions. A summary of the significant financial covenants that govern our bank credit facility compared to our actual compliance status at July 31, 2004, is presented below: Required Minimum/ Actual Maximum ------------- ------------- Debt service coverage ratio must exceed required minimum 2.76 to 1.00 2.00 to 1.00 Total leverage ratio must be lower than required maximum 2.06 to 1.00 3.00 to 1.00 Consolidated net worth must exceed required minimum $176,124,000 $ 77,580,923 Charge-off ratio must be lower than required maximum 0.02 to 1.00 0.05 to 1.00 Extension ratio must be lower than required maximum 0.02 to 1.00 0.04 to 1.00 Delinquency ratio must be lower than required maximum 0.07 to 1.00 0.12 to 1.00 We will continue to finance our operations and future growth through a combination of cash flow generated from operations and external borrowings, including primarily bank debt and the QSPE's asset-backed securitization facilities. Based on our current operating plans, we believe that cash generated from operations, available borrowings under our bank credit facility and unsecured credit line, and access to the unfunded portion of the variable funding portion of the QSPE's asset-backed securitization program will be sufficient to fund our operations, store expansion and updating activities and capital programs through at least January 31, 2006. However, there are several factors that could decrease cash provided by operating activities, including: o reduced demand for our products; o more stringent vendor terms on our inventory purchases; o increases in product cost that we may not be able to pass on to our customers; o reductions in product pricing due to competitor promotional activities; o changes in inventory requirements based on longer delivery times of the manufacturers or other requirements which would negatively impact our delivery and distribution capabilities; o increases in the retained portion of our receivables portfolio under our current QSPE's asset-backed securitization program as a result of changes in performance; o inability to expand our capacity for financing our receivables portfolio under new or replacement QSPE asset-backed securitization programs or a requirement that we retain a higher percentage of the credit portfolio under such new programs; o increases in program costs (interest and administrative fees relative to our receivables portfolio associated with the funding of our receivables); and o increases in personnel costs required for us to stay competitive in our markets. During the six months ended July 31, 2004, net cash provided by operating activities decreased $10.2 million from $11.0 million provided in the 2003 period to $786,000 provided in the 2004 period. The net decrease in cash provided from operations resulted primarily from the expansion of promotional credit programs over one year old that we planned to fund through our internal operations rather than selling these receivables to the QSPE. We expect to continue to increase our business using promotional credit. We believe that the available balances under our bank credit facility are sufficient to fund the increase in receivables or any increase in credit enhancement that we expect through the end of fiscal 2006. 20

As noted above, we offer promotional credit programs to certain customers that provide for "same as cash" interest free periods of varying terms, generally three, six, or 12 months; we recently increased these terms to include 18 or 24 months that are not eligible to be funded through our asset-backed securitization program. Early in the second quarter of this year, we began offering "interest free" programs with 36-month terms that are also not eligible to be funded through our asset-backed securitization program. The amounts outstanding in promotional programs that are not eligible to be funded under our asset-backed securitization program totaled $13.1 million at July 31, 2004. The three, six, and 12 month "same as cash" promotional accounts are eligible for securitization up to the limits provided for in our securitization agreements. This limit is currently 20.0% of eligible securitized receivables. The percentage of eligible securitized receivables represented by promotional receivables was 11.7% and 14.0% as of July 31, 2003 and July 31, 2004, respectively. This increase was the result of sales with the use of promotional credit versus lower prices at retail. If we exceed this 20.0% limit, we would be required to use some of our other capital resources to fund or carry the unpaid balances of the receivables for the promotional period. The weighted average promotional period was 10.7 months and 10.8 months for promotional receivables outstanding as of July 31, 2003 and July 31, 2004, respectively. The weighted average remaining term on those same promotional receivables was 6.0 months and 6.4 months, respectively. While overall these promotional receivables have a much shorter weighted average term than non-promotional receivables, we receive less income as a result of a reduced net interest margin used in the calculation of the gain on the sale of receivables. As a result, the existence of the interest free extended payment terms negatively impacts the gains as compared to other receivables. Net cash used by investing activities increased by $6.9 million from $2.2 million for the six months ended July 31, 2003 to $9.0 million for the six months ended July 31, 2004. The increase in cash used in investing activities resulted primarily from an increase in the purchase of property and equipment of $6.7 million and a decrease in the proceeds from the sale of property of $174,000. The increase in cash expended for property and equipment resulted primarily from the opening of two new stores in the Dallas/Fort Worth market, the reformatting of our stores to focus on track operations and the acquisition another store location in the Dallas/Fort Worth market that will be opened later in this fiscal year. Based on current plans, we expect to continue to increase expenditures for property and equipment in the balance of fiscal 2005 as we open additional stores, complete our track reformatting and improve our warehouse facility in the Dallas/Fort Worth market. Since we used the proceeds of our initial public offering to pay down all interest bearing debt (other than that of SRDS), there were only insignificant debt repayment transactions in the current six months, down $10.0 million from the same prior year period. The exercise of stock options and the purchase of stock under the Employee Stock Purchase Plan by various employees during the six months ended July 31, 2004 represented the additional positive change in cash in financing activities of $686,000. Off-Balance Sheet Financing Arrangements Since we extend credit in connection with a large portion of our retail, service maintenance and credit insurance sales, we have created a qualified special purpose entity, which we refer to as the QSPE or the issuer, to purchase customer receivables from us and to issue asset-backed and variable funding notes to third parties. We transfer receivables, consisting of retail installment contracts and revolving accounts extended to our customers, to the issuer in exchange for cash and unsecured promissory notes. To finance its acquisition of these receivables, the issuer has issued the notes described below to third parties. The unsecured promissory notes issued to us are subordinate to these third party notes. At July 31, 2004, the issuer has issued two series of notes: a Series A variable funding note in the amount of $250 million purchased by Three Pillars Funding Corporation and three classes of Series B notes in the aggregate amount of $200 million. Private institutional investors, primarily insurance companies, purchased the Series B notes at a weighted fixed rate of 5.1%. We continue to service the transferred accounts for the QSPE, and we receive a monthly servicing fee, so long as we act as servicer, in an amount equal to .0025% multiplied by the average aggregate principal amount of receivables serviced plus the amount of average aggregate defaulted receivables. The issuer records revenues equal to the interest charged to the customer on the receivables less losses, the cost of funds, the program administration fees paid in connection with either Three Pillars Funding Corporation or the Series B note holders, and the servicing fee. 21

The Series A variable funding note permits the issuer to borrow funds up to $250 million to purchase receivables from us, thereby functioning as a "basket" to accumulate receivables. When borrowings under the Series A variable funding note approach $250 million, the issuer intends to refinance the receivables by issuing a new series of notes and to use the proceeds to pay down the outstanding balance of the Series A variable funding note, so that the basket will once again become available to accumulate new receivables. As of July 31, 2004, borrowings under the Series A variable funding note were $83.3 million. We are not directly liable to the lenders under the asset-backed securitization facility. If the issuer is unable to repay the Series A and Series B notes due to its inability to collect the transferred customer accounts, the issuer could not pay the subordinated notes it has issued to us in partial payment for transferred customer accounts, and the Series B lenders could claim the balance in its restricted cash account. We are also contingently liable under a $10.0 million letter of credit that secures our performance of our obligations or services under the servicing agreement as it relates to the transferred assets that are part of the asset-backed securitization facility. The issuer is subject to certain affirmative and negative covenants contained in the transaction documents governing the Series A variable funding note and the Series B notes, including covenants that restrict, subject to specified exceptions: the incurrence of non-permitted indebtedness and other obligations and the granting of additional liens; mergers, acquisitions, investments and disposition of assets; and the use of proceeds of the program. The issuer also makes representations and warranties relating to compliance with certain laws, payment of taxes, maintenance of its separate legal entity, preservation of its existence, protection of collateral and financial reporting. In addition, the program requires the issuer to maintain a minimum net worth. A summary of the significant financial covenants that govern the issuer's asset-backed credit facility compared to actual compliance status at July 31, 2004, is presented below: Required Minimum/ Actual Maximum ------------- ------------- Issuer interest must exceed required minimum $39.1 million $35.6 million Gross loss rate must be lower than required maximum 3.2% 10.0% Net portfolio yield must exceed required minimum 10.2% 2.0% Payment rate must exceed required minimum 7.0% 3.0% Events of default under the Series A variable funding note and the Series B notes, subject to grace periods and notice provisions in some circumstances, include, among others: failure of the issuer to pay principal, interest or fees; violation by the issuer of any of its covenants or agreements; inaccuracy of any representation or warranty made by the issuer; certain servicer defaults; failure of the trustee to have a valid and perfected first priority security interest in the collateral; default under or acceleration of certain other indebtedness; bankruptcy and insolvency events; failure to maintain certain loss ratios and portfolio yield; change of control provisions and certain other events pertaining to us. The issuer's obligations under the program are secured by the receivables and proceeds. 22

Securitization Facilities We finance most of our customer receivables through asset-backed securitization facilities ------------------------------- Series A $250 million |-----> Credit Rating: P1/A2 | Three Pillars Funding Corp. | ------------------------------- ------------------ -----------------> ------------------ | | Retail Qualifying | Sales Special Purpose <------ Entity Entity | ("QSPE") | ------------------ <----------------- ------------------ | | ------------------------------- 1. Cash Proceeds | Series B 2. Subordinated Securities | $200 million 3. Right to Receive Cash Flows |-----> Private Institutional Equal to Interest Rate Spread Investors Class A: $120 mm (Aaa) Class B: $57.8 mm (A2) Class C: $22.2 mm (Baa2) ------------------------------- Both the bank credit facility and the asset-backed securitization program are significant factors relative to our ongoing liquidity and our ability to meet the cash needs associated with the growth of our business. Our inability to use either of these programs because of a failure to comply with their covenants would adversely affect our continued growth. Funding of current and future receivables under the QSPE's asset-backed securitization program can be adversely affected if we exceed certain predetermined levels of re-aged receivables, size of the secondary portfolio, the amount of promotional receivables, write-offs, bankruptcies or other ineligible receivable amounts. If the funding under the QSPE's asset-backed securitization program were reduced or terminated, we would have to draw down our bank credit facility more quickly than we have estimated. Item 3. Quantitative and Qualitative Disclosures About Market Risk Interest rates under our bank credit facility are variable and are determined, at our option, as the base rate, which is the greater of prime rate or federal funds rate plus 0.50% plus the base rate margin, which ranges from 0.50% to 1.75%, or LIBOR plus the LIBOR margin, which ranges from 1.50% to 2.75%. Accordingly, changes in the prime rate, the federal funds rate or LIBOR, which are affected by changes in interest rates generally, will affect the interest rate on, and therefore our costs under, our bank credit facility. We are also exposed to interest rate risk associated with our interest only strip and the subordinated securities we receive from our sales of receivables to the QSPE. We held interest rate swaps and collars with notional amounts totaling $20.0 million as of January 31, 2004 and July 31, 2004, with terms extending through April, 2005, and were held for the purpose of hedging against variable interest rate risk, primarily related to cash flows from our interest-only strip as well as our variable rate debt. There have been no material changes in our interest rate risks since January 31, 2004. Item 4. Controls and Procedures An evaluation was performed under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, regarding the effectiveness of our disclosure controls and procedures (as defined in 15d-15(e) of the Securities Exchange Act of 1934 (the "Exchange Act") as of the end of the period covered by this quarterly report. Based on that evaluation, our management, including our Chief Executive Officer and our Chief Financial Officer, concluded that our disclosure controls and procedures are effective in timely alerting them to material information relating to our Company (including its consolidated subsidiaries) required to be included in our periodic filings with the Securities and Exchange Commission. There have been no changes in our internal control over financial reporting that occurred during the quarter ended July 31, 2004 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. 23

PART II - OTHER INFORMATION Item 1. Legal Proceedings In December 2002, Martin E. Smith, as named plaintiff, filed a lawsuit against us in the state district court in Jefferson County, Texas, that attempts to create a class action for breach of contract and violations of state and federal consumer protection laws arising from the terms of our service maintenance agreements. The lawsuit alleges an inappropriate overlap in the warranty periods provided by the manufacturers of our products and the periods covered by the service maintenance agreements that we sell. The lawsuit seeks unspecified actual damages as well as an injunction against our current practices and extension of affected service contracts. We believe that the warranty periods provided by our service maintenance agreements are consistent with industry practice. We believe that it is premature to predict whether class action status will be granted or, if it is granted, the outcome of this litigation. There is not currently a basis on which to estimate a range of potential loss in this matter. We are involved in routine litigation incidental to our business from time to time. We do not expect the outcome of any of this routine litigation to have a material effect on our financial condition or results of operations. Item 4. Submission of Matters to a Vote of Security Holders At the Annual Meeting of Stockholders held on June 3, 2004, the following proposals were submitted to stockholders with the following results: 1. Approval of an amendment to our certificate of incorporation to allow our board of directors to determine the size of the board of directors and to remove the provisions providing for a classified board of directors Number of Shares ------------------------------------------ For 19,543,972 Against 3,604,127 Abstain 3,700 2. Election of two directors Number of Shares ------------------------------------------------ For Withheld -------------------- ----------------------- Marvin D. Brailsford 21,606,502 36,791 William T. Trawick 19,247,850 2,395,443 The following individuals are directors of the Company and their term expires at the Company's Annual Meeting of Stockholders in 2005: Jon E. M. Jacoby, Bob L. Martin and Scott L. Thompson. The following individuals are directors of the Company and their term expires at the Company's Annual Meeting of Stockholders in 2006: Thomas J. Frank, Sr., Douglas H. Martin and Theodore M. Wright. 24

3. Approval of an amendment to the Conn's, Inc. Amended and Restated 2003 Incentive Stock Option Plan to provide for a maximum number of shares with respect to which options may be granted during a specified period to any single employee and to grant the chief executive officer the authority to grant options to non-executive officers Number of Shares ------------------------------------------ For 18,089,579 Against 1,455,837 Abstain Item 5. Other Information There have been no material changes to the procedures by which security holders may recommend nominees to our board of directors since we last provided disclosure in response to the requirements of Item 7(d)(2)(ii)(G) of Schedule 14A. Item 6. Exhibits The exhibits required to be furnished pursuant to Item 6 of Form 10-Q are listed in the Exhibit Index filed herewith, which Exhibit Index is incorporated herein by reference. 25

SIGNATURE Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this Report to be signed on its behalf by the undersigned thereunto duly authorized. CONN'S, INC. By: /s/ C. William Frank ----------------------------- C. William Frank Executive Vice President and Chief Financial Officer (Principal Financial Officer and duly authorized to sign this report on behalf of the registrant) Date: August 31, 2004 26

INDEX TO EXHIBITS Exhibit Number Description ------- ----------- 2 Agreement and Plan of Merger dated January 15, 2003, by and among Conn's, Inc., Conn Appliances, Inc. and Conn's Merger Sub, Inc. (incorporated herein by reference to Exhibit 2 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 3.1 Certificate of Incorporation of Conn's, Inc. (incorporated herein by reference to Exhibit 3.1 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 3.1.1 Certificate of Amendment to the Certificate of Incorporation of Conn's, Inc. filed on June 3, 2004 (incorporated herein by reference to Exhibit 3.1.1 of Conn's quarterly report on Form 10-Q for the quarter ended April 30, 2004). 3.2 Bylaws of Conn's, Inc. (incorporated herein by reference to Exhibit 3.2 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 3.2.1 Amendment to the Bylaws of Conn's, Inc. (incorporated herein by reference to Exhibit 3.2.1 of Conn's quarterly report on Form 10-Q for the quarter ended April 30, 2004). 4.1 Specimen of certificate for shares of Conn's, Inc.'s common stock (incorporated herein by reference to Exhibit 4.1 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.1 Amended and Restated 2003 Incentive Stock Option Plan (incorporated herein by reference to Exhibit 10.1 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.1.1 Amendment to the Conn's, Inc. Amended and Restated 2003 Incentive Stock Option Plan (incorporated herein by reference to Exhibit 10.1.1 of Conn's quarterly report on Form 10-Q for the quarter ended April 30, 2004). 10.2 2003 Non-Employee Director Stock Option Plan (incorporated herein by reference to Exhibit 10.2 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.3 Employee Stock Purchase Plan (incorporated herein by reference to Exhibit 10.3 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.4 Conn's 401(k) Retirement Savings Plan (incorporated herein by reference to Exhibit 10.4 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.5 Shopping Center Lease Agreement dated May 3, 2000, by and between Beaumont Development Group, L.P., f/k/a Fiesta Mart, Inc., as Lessor, and CAI, L.P., as Lessee, for the property located at 3295 College Street, Suite A, Beaumont, Texas (incorporated herein by reference to Exhibit 10.5 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.5.1 First Amendment to Shopping Center Lease Agreement dated September 11, 2001, by and among Beaumont Development Group, L.P., f/k/a Fiesta Mart, Inc., as Lessor, and CAI, L.P., as Lessee, for the property located at 3295 College Street, Suite A, Beaumont, Texas (incorporated herein by reference to Exhibit 10.5.1 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.6 Industrial Real Estate Lease dated June 16, 2000, by and between American National Insurance Company, as Lessor, and CAI, L.P., as Lessee, for the property located at 8550-A Market Street, Houston, Texas (incorporated herein by reference to Exhibit 10.6 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 27

10.7 Lease Agreement dated December 5, 2000, by and between Prologis Development Services, Inc., f/k/a The Northwestern Mutual Life Insurance Company, as Lessor, and CAI, L.P., as Lessee, for the property located at 4810 Eisenhauer Road, Suite 240, San Antonio, Texas (incorporated herein by reference to Exhibit 10.7 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.7.1 Lease Amendment No. 1 dated November 2, 2001, by and between Prologis Development Services, Inc., f/k/a The Northwestern Mutual Life Insurance Company, as Lessor, and CAI, L.P., as Lessee, for the property located at 4810 Eisenhauer Road, Suite 240, San Antonio, Texas (incorporated herein by reference to Exhibit 10.7.1 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.8 Lease Agreement dated August 18, 2003, by and between Robert K. Thomas, as Lessor, and CAI, L.P., as Lessee, for the property located at 4610-12 McEwen Road, Dallas, Texas (incorporated herein by reference to Exhibit 10.8 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.9 Credit Agreement dated April 24, 2003, by and among Conn Appliances, Inc. and the Borrowers thereunder, the Lenders party thereto, JPMorgan Chase Bank, as Administrative Agent, Bank of America, N.A., as Syndication Agent, and SunTrust Bank, as Documentation Agent (incorporated herein by reference to Exhibit 10.9 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.9.1 Amendment to Credit Agreement, dated April 7, 2004, by and among Conn Appliances, Inc. and the Borrowers thereunder, the Lenders party thereto, JPMorgan Chase Bank, as Administrative Agent, Bank of America, N.A., as Syndication Agent, and SunTrust Bank, as Documentation Agent (incorporated herein by reference to Exhibit 99.1 to Conn's current report on Form 8-K filed on April 23, 2004). 10.10 Receivables Purchase Agreement dated September 1, 2002, by and among Conn Funding II, L.P., as Purchaser, Conn Appliances, Inc. and CAI, L.P., collectively as Originator and Seller, and Conn Funding I, L.P., as Initial Seller (incorporated herein by reference to Exhibit 10.10 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.11 Base Indenture dated September 1, 2002, by and between Conn Funding II, L.P., as Issuer, and Wells Fargo Bank Minnesota, National Association, as Trustee (incorporated herein by reference to Exhibit 10.11 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.12 Series 2002-A Supplement to Base Indenture dated September 1, 2002, by and between Conn Funding II, L.P., as Issuer, and Wells Fargo Bank Minnesota, National Association, as Trustee (incorporated herein by reference to Exhibit 10.12 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.13 Series 2002-B Supplement to Base Indenture dated September 1, 2002, by and between Conn Funding II, L.P., as Issuer, and Wells Fargo Bank Minnesota, National Association, as Trustee (incorporated herein by reference to Exhibit 10.13 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.14 Servicing Agreement dated September 1, 2002, by and among Conn Funding II, L.P., as Issuer, CAI, L.P., as Servicer, and Wells Fargo Bank Minnesota, National Association, as Trustee (incorporated herein by reference to Exhibit 10.14 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.15 Form of Executive Employment Agreement (incorporated herein by reference to Exhibit 10.15 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 10.16 Form of Indemnification Agreement (incorporated herein by reference to Exhibit 10.16 to Conn's, Inc. registration statement on Form S-1 (file no. 333-109046)). 28

31.1 Rule 13a-14(a)/15d-14(a) Certification (Chief Executive Officer) (filed herewith). 31.2 Rule 13a-14(a)/15d-14(a) Certification (Chief Financial Officer) (filed herewith). 32.1 Section 1350 Certification (Chief Executive Officer and Chief Financial Officer) (furnished herewith). 99.1 Subcertification of Chief Operating Officer in support of Rule 13a-14(a)/15d-14(a) Certification (Chief Executive Officer) (filed herewith). 99.2 Subcertification of Secretary/Treasurer in support of Rule 13a-14(a)/15d-14(a) Certification (Chief Executive Officer) (filed herewith). 99.3 Subcertification of Chief Operating Officer and Secretary/Treasurer in support of Section 1350 Certifications (furnished herewith). 29

                                                                    EXHIBIT 31.1

                     RULE 13a-14(a)/15d-14(a) CERTIFICATION
                            (CHIEF EXECUTIVE OFFICER)

     I, Thomas J. Frank, Sr., certify that:

     1.   I have reviewed this quarterly report on Form 10-Q of Conn's, Inc.;

     2.   Based on my knowledge, this report does not contain any untrue
          statement of a material fact or omit to state a material fact
          necessary to make the statements made, in light of the circumstances
          under which such statements were made, not misleading with respect to
          the period covered by this report;

     3.   Based on my knowledge, the financial statements, and other financial
          information included in this report, fairly present in all material
          respects the financial condition, results of operations and cash flows
          of the registrant as of, and for, the periods presented in this
          report;

     4.   The registrant's other certifying officer(s) and I are responsible for
          establishing and maintaining disclosure controls and procedures (as
          defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the
          registrant and have:

          (a)  Designed such disclosure controls and procedures, or caused such
               disclosure controls and procedures to be designed under our
               supervision, to ensure that material information relating to the
               registrant, including its consolidated subsidiaries, is made
               known to us by others within those entities, particularly during
               the period in which this report is being prepared;

          (b)  Evaluated the effectiveness of the registrant's disclosure
               controls and procedures and presented in this report our
               conclusions about the effectiveness of the disclosure controls
               and procedures, as of the end of the period covered by this
               report based on such evaluation; and

          (c)  Disclosed in this report any change in the registrant's internal
               control over financial reporting that occurred during the
               registrant's most recent fiscal quarter (the registrant's fourth
               fiscal quarter in the case of an annual report) that has
               materially affected, or is reasonably likely to materially
               affect, the registrant's internal control over financial
               reporting; and

     5.   The registrant's other certifying officer(s) and I have disclosed,
          based on our most recent evaluation of internal control over financial
          reporting, to the registrant's auditors and the audit committee of the
          registrant's board of directors (or persons performing the equivalent
          functions):

          (a)  All significant deficiencies and material weaknesses in the
               design or operation of internal control over financial reporting
               which are reasonably likely to adversely affect the registrant's
               ability to record, process, summarize and report financial
               information; and

          (b)  Any fraud, whether or not material, that involves management or
               other employees who have a significant role in the registrant's
               internal control over financial reporting.


                                                 /s/ Thomas J. Frank, Sr.
                                                 -------------------------------
                                                 Thomas J. Frank, Sr.
                                                 Chairman of the Board
                                                 and Chief Executive Officer


Date: August 31, 2004


                                       30

                                                                    EXHIBIT 31.2

                     RULE 13a-14(a)/15d-14(a) CERTIFICATION
                            (CHIEF FINANCIAL OFFICER)

     I, C. William Frank, certify that:

     1.   I have reviewed this quarterly report on Form 10-Q of Conn's, Inc.;

     2.   Based on my knowledge, this report does not contain any untrue
          statement of a material fact or omit to state a material fact
          necessary to make the statements made, in light of the circumstances
          under which such statements were made, not misleading with respect to
          the period covered by this report;

     3.   Based on my knowledge, the financial statements, and other financial
          information included in this report, fairly present in all material
          respects the financial condition, results of operations and cash flows
          of the registrant as of, and for, the periods presented in this
          report;

     4.   The registrant's other certifying officer(s) and I are responsible for
          establishing and maintaining disclosure controls and procedures (as
          defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the
          registrant and have:

          (a)  Designed such disclosure controls and procedures, or caused such
               disclosure controls and procedures to be designed under our
               supervision, to ensure that material information relating to the
               registrant, including its consolidated subsidiaries, is made
               known to us by others within those entities, particularly during
               the period in which this report is being prepared;

          (b)  Evaluated the effectiveness of the registrant's disclosure
               controls and procedures and presented in this report our
               conclusions about the effectiveness of the disclosure controls
               and procedures, as of the end of the period covered by this
               report based on such evaluation; and

          (c)  Disclosed in this report any change in the registrant's internal
               control over financial reporting that occurred during the
               registrant's most recent fiscal quarter (the registrant's fourth
               fiscal quarter in the case of an annual report) that has
               materially affected, or is reasonably likely to materially
               affect, the registrant's internal control over financial
               reporting; and

     5.   The registrant's other certifying officer(s) and I have disclosed,
          based on our most recent evaluation of internal control over financial
          reporting, to the registrant's auditors and the audit committee of the
          registrant's board of directors (or persons performing the equivalent
          functions):

          (a)  All significant deficiencies and material weaknesses in the
               design or operation of internal control over financial reporting
               which are reasonably likely to adversely affect the registrant's
               ability to record, process, summarize and report financial
               information; and

          (b)  Any fraud, whether or not material, that involves management or
               other employees who have a significant role in the registrant's
               internal control over financial reporting.


                                                 /s/ C. William Frank
                                                 -------------------------------
                                                 C. William Frank
                                                 Executive Vice President
                                                 and Chief Financial Officer


Date: August 31, 2004


                                       31

                                                                    EXHIBIT 32.1

                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350,
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

     In connection with the Quarterly Report of Conn's, Inc. (the "Company") on
Form 10-Q for the period ended July 31, 2004 as filed with the Securities and
Exchange Commission on the date hereof (the "Report"), we, Thomas J. Frank, Sr.,
Chairman of the Board and Chief Executive Officer of the Company and C. William
Frank, Executive Vice President and Chief Financial Officer of the Company,
hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002, that, to the best of our
knowledge:

(1)  The Report fully complies with the requirements of Section 13(a) or 15(d)
     of the Securities Exchange Act of 1934; and

(2)  The information contained in the Report fairly presents, in all material
     respects, the financial condition and results of operations of the Company.


                                                 /s/ Thomas J. Frank Sr.
                                                 -------------------------------
                                                 Thomas J. Frank, Sr.
                                                 Chairman of the Board and
                                                 Chief Executive Officer


                                                 /s/ C. William Frank
                                                 -------------------------------
                                                 C. William Frank
                                                 Executive Vice President and
                                                 Chief Financial Officer




Dated: August 31, 2004


A signed original of this written statement required by Section 906 has been
provided to Conn's, Inc. and will be retained by Conn's, Inc. and furnished to
the Securities and Exchange Commission or its staff upon request. The foregoing
certification is being furnished solely pursuant to 18 U.S.C. Section 1350 and
is not being filed as part of the Report or as a separate disclosure document.




                                       32

                                                                    EXHIBIT 99.1

         SUBCERTIFICATION OF CHIEF OPERATING OFFICER IN SUPPORT OF RULE
           13a-14(a)/15d-14(a) CERTIFICATION (CHIEF EXECUTIVE OFFICER)

     I, William C. Nylin Jr., certify that:

     1.   I have reviewed this quarterly report on Form 10-Q of Conn's, Inc.;

     2.   Based on my knowledge, this report does not contain any untrue
          statement of a material fact or omit to state a material fact
          necessary to make the statements made, in light of the circumstances
          under which such statements were made, not misleading with respect to
          the period covered by this report;

     3.   Based on my knowledge, the financial statements, and other financial
          information included in this report, fairly present in all material
          respects the financial condition, results of operations and cash flows
          of the registrant as of, and for, the periods presented in this
          report;

     4.   The registrant's other certifying officer(s) and I are responsible for
          establishing and maintaining disclosure controls and procedures (as
          defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the
          registrant and have:

          (a)  Designed such disclosure controls and procedures, or caused such
               disclosure controls and procedures to be designed under our
               supervision, to ensure that material information relating to the
               registrant, including its consolidated subsidiaries, is made
               known to us by others within those entities, particularly during
               the period in which this report is being prepared;

          (b)  Evaluated the effectiveness of the registrant's disclosure
               controls and procedures and presented in this report our
               conclusions about the effectiveness of the disclosure controls
               and procedures, as of the end of the period covered by this
               report based on such evaluation; and

          (c)  Disclosed in this report any change in the registrant's internal
               control over financial reporting that occurred during the
               registrant's most recent fiscal quarter (the registrant's fourth
               fiscal quarter in the case of an annual report) that has
               materially affected, or is reasonably likely to materially
               affect, the registrant's internal control over financial
               reporting; and

     5.   The registrant's other certifying officer(s) and I have disclosed,
          based on our most recent evaluation of internal control over financial
          reporting, to the registrant's auditors and the audit committee of the
          registrant's board of directors (or persons performing the equivalent
          functions):

          (a)  All significant deficiencies and material weaknesses in the
               design or operation of internal control over financial reporting
               which are reasonably likely to adversely affect the registrant's
               ability to record, process, summarize and report financial
               information; and

          (b)  Any fraud, whether or not material, that involves management or
               other employees who have a significant role in the registrant's
               internal control over financial reporting.


                                           /s/ William C. Nylin, Jr.
                                           -------------------------------------
                                           William C. Nylin, Jr.
                                           President and Chief Operating Officer


Date: August 31, 2004


                                       33

                                                                    EXHIBIT 99.2

           SUBCERTIFICATION OF SECRETARY/TREASURER IN SUPPORT OF RULE
           13a-14(a)/15d-14(a) CERTIFICATION (CHIEF FINANCIAL OFFICER)

     I, David R. Atnip, certify that:

     1.   I have reviewed this quarterly report on Form 10-Q of Conn's, Inc.;

     2.   Based on my knowledge, this report does not contain any untrue
          statement of a material fact or omit to state a material fact
          necessary to make the statements made, in light of the circumstances
          under which such statements were made, not misleading with respect to
          the period covered by this report;

     3.   Based on my knowledge, the financial statements, and other financial
          information included in this report, fairly present in all material
          respects the financial condition, results of operations and cash flows
          of the registrant as of, and for, the periods presented in this
          report;

     4.   The registrant's other certifying officer(s) and I are responsible for
          establishing and maintaining disclosure controls and procedures (as
          defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the
          registrant and have:

          (a)  Designed such disclosure controls and procedures, or caused such
               disclosure controls and procedures to be designed under our
               supervision, to ensure that material information relating to the
               registrant, including its consolidated subsidiaries, is made
               known to us by others within those entities, particularly during
               the period in which this report is being prepared;

          (b)  Evaluated the effectiveness of the registrant's disclosure
               controls and procedures and presented in this report our
               conclusions about the effectiveness of the disclosure controls
               and procedures, as of the end of the period covered by this
               report based on such evaluation; and

          (c)  Disclosed in this report any change in the registrant's internal
               control over financial reporting that occurred during the
               registrant's most recent fiscal quarter (the registrant's fourth
               fiscal quarter in the case of an annual report) that has
               materially affected, or is reasonably likely to materially
               affect, the registrant's internal control over financial
               reporting; and

     5.   The registrant's other certifying officer(s) and I have disclosed,
          based on our most recent evaluation of internal control over financial
          reporting, to the registrant's auditors and the audit committee of the
          registrant's board of directors (or persons performing the equivalent
          functions):

          (a)  All significant deficiencies and material weaknesses in the
               design or operation of internal control over financial reporting
               which are reasonably likely to adversely affect the registrant's
               ability to record, process, summarize and report financial
               information; and

          (b)  Any fraud, whether or not material, that involves management or
               other employees who have a significant role in the registrant's
               internal control over financial reporting.


                                           /s/ David R. Atnip
                                           -------------------------------------
                                           David R. Atnip
                                           Senior Vice President
                                           and Secretary/Treasurer

Date: August 31, 2004


                                       34

                                                                    EXHIBIT 99.3

                   SUBCERTIFICATION OF CHIEF OPERATING OFFICER
                      AND SECRETARY/TREASURER IN SUPPORT OF
                      18 U.S.C. SECTION 1350 CERTIFICATION,
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

     In connection with the Quarterly Report of Conn's, Inc. (the "Company") on
Form 10-Q for the period ended July 31, 2004 as filed with the Securities and
Exchange Commission on the date hereof (the "Report"), we, William C. Nylin,
Jr., President and Chief Operating Officer of the Company and David R. Atnip,
Senior Vice President and Secretary/Treasurer of the Company, hereby certify,
pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002, that, to the best of our knowledge:

(1)  The Report fully complies with the requirements of Section 13(a) or 15(d)
     of the Securities Exchange Act of 1934; and

(2)  The information contained in the Report fairly presents, in all material
     respects, the financial condition and results of operations of the Company.


                                           /s/ William C. Nylin, Jr.
                                           -------------------------------------
                                           William C. Nylin, Jr.
                                           President and Chief Operating Officer


                                           /s/ David R. Atnip
                                           -------------------------------------
                                           David R. Atnip
                                           Senior Vice President and
                                           Secretary/Treasurer




Dated: August 31, 2004


A signed original of this written statement has been provided to Conn's, Inc.
and will be retained by Conn's, Inc. The foregoing certification is being
furnished solely to support certifications pursuant to 18 U.S.C. Section 1350
and is not being filed as part of the Report or as a separate disclosure
document.




                                       35